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Retail Media Networks: Latest “Buzzphrase” or Relevant Strategy?

Poised for growth, experts say this trend will continue to remain popular.




Retail Media Networks: Latest “Buzzphrase” or Relevant Strategy?

Essentially an anthology of digital channels owned by a retailer and then offered to third-party businesses for advertisement opportunities, retail media networks are becoming a household term in the retail industry.

According to DevPro Journal, retailers are increasingly relying on these digital channels and the popularity of e-commerce to capture customer attentions. Case in point: ESPN digital had 111 million unique visitors per month as for its 2023 fiscal, and Amazon had 2.4 billion per month as of March 2023.

Some well-known retailers like Walmart and Target both offer their own platforms called Walmart Connect and Target Roundel, respectively. Insider Intelligence is predicting this ad channel to grow by 20 percent each year through at least 2027.

So what does this mean for retailers?

The idea is that companies can get specific messaging across to the right audience effectively. So for brands looking to raise awareness (or revenues) and reach intended audiences, advertising on a retail media network might be the right route. Conversely, if you’re a retailer that’s claimed some “digital real estate,” and built a robust audience, you too could theoretically monetize some of that space by allowing other brands or retailers to advertise there.

Stay tuned to for more coverage on this growing trend. 




Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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