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Retail Revenue for Easter to Reach $22.4B: NRF

The figure is below last year’s record-setting sales.




Retail Revenue for Easter to Reach $22.4B: NRF

Americans are expected to spend $22.4 billion on Easter this year, according to a report from the National Retail Federation (NRF). 

While the figure is the second-highest recorded in the NRF’s history, it is under last year’s total, which set the record at $24 billion in total sales. However, the NRF notes that Easter fell later in the year in 2023, which could account for more time for consumers to shop. 

Eighty-one percent of Americans will celebrate Easter this year, which is on trend from last year. Shoppers are expected to spend, on average, $177.06 per person – the third-highest figure seen after 2023 (at $192.01 per person) and 2021 (at $179.70 per person). 

Food sales are expected to be the top earner at $7.3 billion, with clothing ($3.5 billion) and gifts ($3.4 billion) following behind, respectively. Candy sales will reach about $3.1 billion while flower purchases will reach $1.6 billion, according to the NRF’s report. 

Discount stores (53 percent) are expected to be the top destination for Easter spending with department stores (40 percent), online (33 percent), small businesses (22 percent) and specialty stores (20 percent) to follow, respectively. 

“Different areas of the country are expecting different weather conditions in the week leading into this year’s March 31st Easter,” Evan Gold, EVP at Planalytics said in the report’s release. “Warmer-than-normal temperatures in New England and parts of the Midwest open a window of opportunity from an Easter-on-Easter comp perspective for retailers to capitalize on favorable weather-driven demand for spring apparel and outdoor categories in these regions. Furthermore, shoppers across the country’s eastern half will feel as if springtime has returned with temperatures rebounding from this week’s cold snap.”




This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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