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Rethinking The Store: Clodius & Co., Month 7: Hardhat Area

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A major expansion project of their Rockford, IL, store, Clodius & Co., has been keeping Mark and Monika Clodius on their toes. From the start of the year, INSTORE has followed their travails, as well as the personal tragedies they’ve endured. In June, their nephew suddenly died from an undiagnosed heart defect, while almost simultaneously at the store, contractors were breaking ground after a series of delays. It was a hollow triumph, given the situation on the homefront. Now, as the Clodiuses still cope with the loss of a loved one, their project is forging ahead.

GOOD NEWS: Contractors dug and poured the foundation. They poured the concrete slab floor. It’s been very noisy and business-disturbing, but it creates attention, too, Mark said. Customers and the local press have been impressed that Clodius & Co. is expanding in a contracting market. When Mark contacted the local paper and pitched the story of four or five competitors closing their doors, while conversely Clodius & Co. is expanding, the editor took the bait, and the story wound up on the front page of the business section. 

SOMEONE’S KNOCKING: A consequence of having a bunch of contractors on site has been a rise in concerns about security. Workmen knock on the rear door, giving it a rattle anytime they need to come in. They pop their heads up in a window and tap when they need to catch Mark or Monika’s attention. (That kind of gave me a startle, Monika said.) Fact is, they have all sorts of new people they don’t know crawling all over their property every day. The Clodiuses have now developed a name-badge system for any contractors on site. Monika designed the unique badges, and the general contractor doles them out to all of his people and subs working there, so no one can pose as a workman and rob the store. Now, if they’d just use the right entrance, the Clodiuses would feel a lot more secure. 

HOMEFRONT: At home, things have been a little rougher. An emergency remodel of the downstairs bathroom prompted by a broken pipe drags on progress stalled by wrong parts delivered. In the garden, the zucchini fell prey to the chipmunks, and the tomatoes just plain fell. And at family gatherings, a place setting remains empty, a wrenching reminder of their nephew. Mark and Monika say the silver lining they’ve found in coping with his loss has been not to sweat the details when it comes to the stresses of the store and the expansion project. We’re a little less worried about having everything perfect, Mark said. 

JUST PERFECT: The steelwork has been delayed three times. With completion of the project timed to two months from the arrival of steel, Mark and Monika are getting anxious. On the bright side, they’ve figured out that the one case, one light plan they’ve devised for lighting is going to save them $20,000 in case-build costs by eliminating fixtures in the cases, and their air-conditioning system can be 8 to 10 tons lighter by using cooler metal halide fixtures. That’s going to affect our bottom line for years, Mark said. 

LESSON LEARNED: If there’s one thing that can make or break a project, it’s having the right contractor, Mark said. And a great staff, Monika added. If they didn’t have a contractor who understood their needs and security concerns, and if they didn’t have a staff that has pulled together in this time of crises, we’d be pulling our hair out by now, Monika said.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Rethinking The Store: Clodius & Co., Month 7: Hardhat Area

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A major expansion project of their Rockford, IL, store, Clodius & Co., has been keeping Mark and Monika Clodius on their toes. From the start of the year, INSTORE has followed their travails, as well as the personal tragedies they’ve endured. In June, their nephew suddenly died from an undiagnosed heart defect, while almost simultaneously at the store, contractors were breaking ground after a series of delays. It was a hollow triumph, given the situation on the homefront. Now, as the Clodiuses still cope with the loss of a loved one, their project is forging ahead.

GOOD NEWS: Contractors dug and poured the foundation. They poured the concrete slab floor. It’s been very noisy and business-disturbing, but it creates attention, too, Mark said. Customers and the local press have been impressed that Clodius & Co. is expanding in a contracting market. When Mark contacted the local paper and pitched the story of four or five competitors closing their doors, while conversely Clodius & Co. is expanding, the editor took the bait, and the story wound up on the front page of the business section. 

SOMEONE’S KNOCKING: A consequence of having a bunch of contractors on site has been a rise in concerns about security. Workmen knock on the rear door, giving it a rattle anytime they need to come in. They pop their heads up in a window and tap when they need to catch Mark or Monika’s attention. (That kind of gave me a startle, Monika said.) Fact is, they have all sorts of new people they don’t know crawling all over their property every day. The Clodiuses have now developed a name-badge system for any contractors on site. Monika designed the unique badges, and the general contractor doles them out to all of his people and subs working there, so no one can pose as a workman and rob the store. Now, if they’d just use the right entrance, the Clodiuses would feel a lot more secure. 

HOMEFRONT: At home, things have been a little rougher. An emergency remodel of the downstairs bathroom prompted by a broken pipe drags on progress stalled by wrong parts delivered. In the garden, the zucchini fell prey to the chipmunks, and the tomatoes just plain fell. And at family gatherings, a place setting remains empty, a wrenching reminder of their nephew. Mark and Monika say the silver lining they’ve found in coping with his loss has been not to sweat the details when it comes to the stresses of the store and the expansion project. We’re a little less worried about having everything perfect, Mark said. 

JUST PERFECT: The steelwork has been delayed three times. With completion of the project timed to two months from the arrival of steel, Mark and Monika are getting anxious. On the bright side, they’ve figured out that the one case, one light plan they’ve devised for lighting is going to save them $20,000 in case-build costs by eliminating fixtures in the cases, and their air-conditioning system can be 8 to 10 tons lighter by using cooler metal halide fixtures. That’s going to affect our bottom line for years, Mark said. 

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LESSON LEARNED: If there’s one thing that can make or break a project, it’s having the right contractor, Mark said. And a great staff, Monika added. If they didn’t have a contractor who understood their needs and security concerns, and if they didn’t have a staff that has pulled together in this time of crises, we’d be pulling our hair out by now, Monika said.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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