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Ringly Founder Goes Behind the Scenes of Her Company in New Video

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Smart jewelry maker looking to build on success as it expands into new category.

In a new video produced by fashion website Marie Claire, Ringly founder Christina Mercando explains the practical applications of the company’s smart rings as well as how they come to life. In the video, Mercando goes inside the studio where the rings are prototyped before hopping over to New York’s Diamond District to select the gemstones that will be used. This summer Ringly will begin shipping a line of bracelets equipped with health-tracking features, which is a new venture for the company (https://instoremag.com/shine-times/not-just-rings-now-ringly-introduces-smart-bracelet-line).

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