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RJO Awards RDI Diamonds ‘Loose Goods Vendor of the Year’; Aubre Ford is ‘Salesperson of the Year’

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(Press Release)
Rochester, NY – For the fourth consecutive year RJO members at the RJO show in Indianapolis, IN, voted RDI Diamonds “Loose Goods Vendor Of The Year” and Aubre Ford as “Sales Person Of The Year” for the second year in a row.

“We at RDI Diamonds have always been dedicated to learning and growing our jeweler’s business and striving to distinguish ourselves by providing access to one of the largest diamond inventories in the world and partnering with retailers with specialized diamond programs, sales training and marketing support,” said Michael Indelicato, CEO of RDI Diamonds. “Continuing to have our hard work recognized keeps us motivated to keep raising the bar on ourselves.”

“As a happy customer of RDI for the last 20 years I knew that they would be a perfect fit for RJO,“ said Joe Koester, owner of Herzog Jeweler. “They understand today’s independent jeweler and they’re so easy to do business with.” Koster was instrumental in helping RDI become a member of the organization seven years ago.

“As recipient of the Retail Jewelers Organization’s prestigious Vendor of the Year award for four straight years, RDI’s growth in RJO continues to climb, “ said Sarah Streb, CEO of RJO. “With generous sponsorship of exclusive programs such as the RJO Next Gen Experience, RDI continues to be a leader in providing additional programming and support to the RJO membership.”

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After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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