Connect with us

Press Releases

Royal Chain Releases First Personalized Concept in All Gold

It’s venturing into personalized jewelry.

mm

Published

on

Royal Chain Releases First Personalized Concept in All Gold

(PRESS RELEASE) NEW YORK – Royal Chain is venturing into personalized jewelry. The company has released the much-anticipated gold initials collection just in time for the holiday season.

The collection called YOURS TRULY, captures the currently trending personalized jewelry space category but focuses on Royal Chain’s strength in the gold arena. The pieces are entirely in 14K gold and feature several types of necklace styles, an adjustable bracelet, and stud earrings. While initials have long been around in other jewelry categories, Royal Chain says the increased demand in gold has left a void in what it calls the “affordable & impulsive personalized gold” category.

The company believes the trend of Initials and fashion-focused yellow gold plus the appeal of retails that start at $120 will grab consumers’ attention and that customers are more willing to invest in these types of pieces rather than spending a little less on costume. V.P. of design, Phillip Gabriel Maroof, believes customers will want to buy more than just one as self-purchases or to use as gifts.

Speaking to more traditional designs, customers can choose from a classic block letter initial pendant, a round disc style pendant, a classic block letter bolo bracelet. But on the more trend side, there are also stud earrings that are meant to be layered up and down the lobe with other earrings, as well as an oversized asymmetrical letter that retails for $375.

The series is now available for immediate delivery and Royal Chain will be rolling out a print brochure later this month. Retailers who would like access it sooner can view the new collection on royalchain.com and call the company to place orders – 800.622.0960.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular