Connect with us

Press Releases

Royal Chain Releases First Personalized Concept in All Gold

It’s venturing into personalized jewelry.

mm

Published

on

Royal Chain Releases First Personalized Concept in All Gold

(PRESS RELEASE) NEW YORK – Royal Chain is venturing into personalized jewelry. The company has released the much-anticipated gold initials collection just in time for the holiday season.

The collection called YOURS TRULY, captures the currently trending personalized jewelry space category but focuses on Royal Chain’s strength in the gold arena. The pieces are entirely in 14K gold and feature several types of necklace styles, an adjustable bracelet, and stud earrings. While initials have long been around in other jewelry categories, Royal Chain says the increased demand in gold has left a void in what it calls the “affordable & impulsive personalized gold” category.

The company believes the trend of Initials and fashion-focused yellow gold plus the appeal of retails that start at $120 will grab consumers’ attention and that customers are more willing to invest in these types of pieces rather than spending a little less on costume. V.P. of design, Phillip Gabriel Maroof, believes customers will want to buy more than just one as self-purchases or to use as gifts.

Speaking to more traditional designs, customers can choose from a classic block letter initial pendant, a round disc style pendant, a classic block letter bolo bracelet. But on the more trend side, there are also stud earrings that are meant to be layered up and down the lobe with other earrings, as well as an oversized asymmetrical letter that retails for $375.

The series is now available for immediate delivery and Royal Chain will be rolling out a print brochure later this month. Retailers who would like access it sooner can view the new collection on royalchain.com and call the company to place orders – 800.622.0960.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular