Press Releases

Royal Chain Releases New Spring 2020 Collection

New release highlights the highly sought-after paperclip chain.

Published

4 years ago

January 22, 2020

INSTORE Staff

(PRESS RELEASE) NEW YORK – Fresh for the new year comes Royal Chain’s Spring 2020 Collection, featuring a litany of new products in gold.

Riding the wave of a strong holiday season for gold, Royal Chain is making some new additions to gold that they hope will help bump up sales just in time for Valentines and Mother’s Day.

The new release highlights the highly sought-after paperclip chain. These chains are available in several gauges, lengths, and colors, including gold & silver. The company has been holding off on releasing this chain, after numerous requests before and during the holiday season because they sought to create a proprietary version. They forecast it will quickly become a best seller. Other updates include a new “mirrored” chain, vintage inspired looks, as well a “southwest” themed collection.

The retail prices start at $95 in gold and $30 in silver, perfect for this time of year and all year round.

The collection is debuting this month at the CBG and RJO’s shows, and will continue to be sold throughout the year. Retailers who wish to access it sooner can call the company to place orders – 800.622.0960. Preordering is also available on their website, and inventory will be shipped the third week in January.

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