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Sales Skyrocket for Mexican Immigrant Jeweler After Wooing Investors on ‘Shark Tank’

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Kim Kardashian was a fan before his success on the reality show.

Aldo Orta’s designs had already found their way into the jewelry boxes of Kim Kardashian, Elizabeth Taylor and other Hollywood stars, but his career took another step forward after an appearance on ABC reality show “Shark Tank,” writes Forbes. The article explains that when he appeared on the show seeking funding to launch a mass-market jewelry line, he attracted sizeable bids from two of the “shark” investors, ultimately scoring a deal that allowed him to control 100 percent of his business. Since securing the investment, his sales have tripled, and he’s in the process of developing two new collections that are set to launch next year.

Read more at Forbes

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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