Categories: Dave Richardson

Sales Truths: Winners Keep Up With Current Events

WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

Dave Richardson

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Dave Richardson

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