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Rocket Presents New Packaging and Display Supplies and More Services for March




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Contrary to well intentioned advice, it’s what’s on the inside and outside that matters. Family-run company Rocket takes care of the latter by offering packaging and display supplies that present jewelry and watches in their best light. Rocket’s relaunched website makes it easy to navigate its extensive inventory and features e-commerce, too. Customers can buy shopping bags, jewelry boxes, watch winders and more online. Naturally, purchases arrive in perfectly ordered packages.

This article originally appeared in the February 2016 edition of INSTORE.



The American Gem Society has announced a partnership with digital marketing and tech company GemFind. AGS members will get favorable pricing on GemFind services that help jewelry businesses build their online presence, including social media and website apps. If you’ve fallen behind on updating your website, it might be a golden opportunity to act.


Retailers that measure the vital signs of their stores with the Edge Pulse business system from Edge Retail Academy now have even more data at their command. Enhancements to the system, which permits tracking sales trends and industry data remotely and in real time, include a coaching feature that tracks staff members’ sales stats, an email bulletin that details the previous day’s store data, and the market trending feature that details sales trends in a specific category during a 25-day period and compares the results with ones from other stores.


here’s no unified process to address sustainable sourcing of jewelry materials … yet. Creating consensus on an ethical supply chains for diamonds, colored gems and precious metals is the objective of the ewelry Industry Summit. , a series of discussions and seminars that will happen in New York City at the Fashion Institute of Technology from March 10-13. Planned by scores of the most influential names in the industry, the summit isn’t an event for passive listening. The facilitator-led sessions are meant to create viable strategies for the future. j



No one likes to buy in a rush, and that includes retailers sourcing inventory for their stores. The online B-to-B portal from the Samuel B. Collection ets wholesale customers browse thousands of the artisan jeweler’s designs and order as many items as needed with just a few clicks, plus sales representatives can provide assistance to Web clients who want extra TLC.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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