Products and Services to Boost Your Business
BEST IN SHOW
Contrary to well intentioned advice, it’s what’s on the inside and outside that matters. Family-run company Rocket takes care of the latter by offering packaging and display supplies that present jewelry and watches in their best light. Rocket’s relaunched website makes it easy to navigate its extensive inventory and features e-commerce, too. Customers can buy shopping bags, jewelry boxes, watch winders and more online. Naturally, purchases arrive in perfectly ordered packages.
rocketbox.com
This article originally appeared in the February 2016 edition of INSTORE.
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FINDERS KEEPERS
The American Gem Society has announced a partnership with digital marketing and tech company GemFind. AGS members will get favorable pricing on GemFind services that help jewelry businesses build their online presence, including social media and website apps. If you’ve fallen behind on updating your website, it might be a golden opportunity to act. gemsociety.org
ON THE PULSE
Retailers that measure the vital signs of their stores with the Edge Pulse business system from Edge Retail Academy now have even more data at their command. Enhancements to the system, which permits tracking sales trends and industry data remotely and in real time, include a coaching feature that tracks staff members’ sales stats, an email bulletin that details the previous day’s store data, and the market trending feature that details sales trends in a specific category during a 25-day period and compares the results with ones from other stores. edgeretailacademy.com.
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MEETING
OF THE MINES
here’s no unified process to address sustainable sourcing of jewelry materials … yet. Creating consensus on an ethical supply chains for diamonds, colored gems and precious metals is the objective of the ewelry Industry Summit. , a series of discussions and seminars that will happen in New York City at the Fashion Institute of Technology from March 10-13. Planned by scores of the most influential names in the industry, the summit isn’t an event for passive listening. The facilitator-led sessions are meant to create viable strategies for the future. j jewelryindustrysummit.com
WEB OF BUYS
No one likes to buy in a rush, and that includes retailers sourcing inventory for their stores. The online B-to-B portal from the Samuel B. Collection ets wholesale customers browse thousands of the artisan jeweler’s designs and order as many items as needed with just a few clicks, plus sales representatives can provide assistance to Web clients who want extra TLC.
samuelb.com
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
