Rocket Presents New Packaging and Display Supplies and More Services for March

Published

8 years ago

March 28, 2016

INSTORE Staff

Products and Services to Boost Your Business

BEST IN SHOW

Contrary to well intentioned advice, it’s what’s on the inside and outside that matters. Family-run company Rocket takes care of the latter by offering packaging and display supplies that present jewelry and watches in their best light. Rocket’s relaunched website makes it easy to navigate its extensive inventory and features e-commerce, too. Customers can buy shopping bags, jewelry boxes, watch winders and more online. Naturally, purchases arrive in perfectly ordered packages.
rocketbox.com

This article originally appeared in the February 2016 edition of INSTORE.

FINDERS KEEPERS

The American Gem Society has announced a partnership with digital marketing and tech company GemFind. AGS members will get favorable pricing on GemFind services that help jewelry businesses build their online presence, including social media and website apps. If you’ve fallen behind on updating your website, it might be a golden opportunity to act. gemsociety.org

ON THE PULSE

Retailers that measure the vital signs of their stores with the Edge Pulse business system from Edge Retail Academy now have even more data at their command. Enhancements to the system, which permits tracking sales trends and industry data remotely and in real time, include a coaching feature that tracks staff members’ sales stats, an email bulletin that details the previous day’s store data, and the market trending feature that details sales trends in a specific category during a 25-day period and compares the results with ones from other stores. edgeretailacademy.com.

MEETING
OF THE MINES

here’s no unified process to address sustainable sourcing of jewelry materials … yet. Creating consensus on an ethical supply chains for diamonds, colored gems and precious metals is the objective of the ewelry Industry Summit. , a series of discussions and seminars that will happen in New York City at the Fashion Institute of Technology from March 10-13. Planned by scores of the most influential names in the industry, the summit isn’t an event for passive listening. The facilitator-led sessions are meant to create viable strategies for the future. j jewelryindustrysummit.com

WEB OF BUYS

No one likes to buy in a rush, and that includes retailers sourcing inventory for their stores. The online B-to-B portal from the Samuel B. Collection ets wholesale customers browse thousands of the artisan jeweler’s designs and order as many items as needed with just a few clicks, plus sales representatives can provide assistance to Web clients who want extra TLC.
samuelb.com

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”