Connect with us


Social Media Will Affect Sales Even More in 2012




Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?



10 Things You Can Fit Into Your 63,206-Character Facebook Status

Use Google+ To Improve Your SEO

Sportswriters to follow on Twitter






Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular