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Social Media Will Affect Sales Even More in 2012

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Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to Mashable.com’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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Social Media Will Affect Sales Even More in 2012

mm

Published

on

Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to Mashable.com’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?

EXTRA INNINGS

Advertisement

10 Things You Can Fit Into Your 63,206-Character Facebook Status

Use Google+ To Improve Your SEO

Sportswriters to follow on Twitter

{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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