Connect with us

Social Media Will Affect Sales Even More in 2012

mm

Published

on

Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to Mashable.com’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?

EXTRA INNINGS

Advertisement

10 Things You Can Fit Into Your 63,206-Character Facebook Status

Use Google+ To Improve Your SEO

Sportswriters to follow on Twitter

{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular

Columns

Social Media Will Affect Sales Even More in 2012

mm

Published

on

Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to Mashable.com’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?

Advertisement

EXTRA INNINGS

10 Things You Can Fit Into Your 63,206-Character Facebook Status

Use Google+ To Improve Your SEO

Sportswriters to follow on Twitter

{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular