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Social Media Will Affect Sales Even More in 2012

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Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to Mashable.com’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Social Media Will Affect Sales Even More in 2012

mm

Published

on

Social media’s influence on our lives and businesses will continue to grow exponentially in 2012.

And that means whether or not you choose to embrace it, as well as how you use it, will continue to affect your bottom line. As social media began to gain more and more traction over the last decade, it emerged as a credible avenue for retailers to attract followers, as well as share deals with consumers.

However, as the medium continues to evolve, “making social central to the shopping experience is still a largely untapped way to drive sales and increase margins,” according to Mashable.com’s seven social media predictions for 2012.

The social media news blog believes more businesses will set up shop within the walls of Facebook, personalize their e-commerce sites based on a consumer’s Facebook and Twitter taste graph, and increase participation in second-tier social networks like Tumblr and Pinterest where users organically share their purchases and wish lists.

Have you been able to successfully attract followers to your social media platforms, and how do you plan to evolve this year?

Advertisement

EXTRA INNINGS

10 Things You Can Fit Into Your 63,206-Character Facebook Status

Use Google+ To Improve Your SEO

Sportswriters to follow on Twitter

{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular