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Spexton -Judges Comments

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Clifford Pugh: Who knew Tulsa could be so hip? Spexton oozes cool, from the distinctive storefront with block-letter signage to an interior with exposed brick walls and original tin ceiling. Other cool features: A demonstration area where customers can see the work that goes into the handcrafted jewelry and an ad campaign featuring Oklahoma’s hunkiest guys.
 
Tim Malone: The design of this jewelry stores says the store is open for new business concepts and promises shoppers a very nontraditional approach to jewelry and fashion and style.

Michael Whiston: The aesthetics of the interior are matched in the clean modern jewelry that Greg and Nate handcraft. Spexton is also unique in that it creates jewelry that is masculine in design and catered towards men.

Penny Preville: Men often get intimidated walking around a jewelry store, and you can tell that Greg and Nate took this into consideration when designing their store layout. The loft, lounge-like decor creates a relaxed environment, which, no doubt, has made them successful with the male clientele.

Steve Samaras: Tapping into the celebrity market has allowed them to create an effective brand name. By utilizing alternative metals in their custom designs, they have created a template for success via the Internet. Their minimalistic model for interior design also matches their product design, which is very cool.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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America's Coolest Stores

Spexton -Judges Comments

Published

on

Clifford Pugh: Who knew Tulsa could be so hip? Spexton oozes cool, from the distinctive storefront with block-letter signage to an interior with exposed brick walls and original tin ceiling. Other cool features: A demonstration area where customers can see the work that goes into the handcrafted jewelry and an ad campaign featuring Oklahoma’s hunkiest guys.
 
Tim Malone: The design of this jewelry stores says the store is open for new business concepts and promises shoppers a very nontraditional approach to jewelry and fashion and style.

Michael Whiston: The aesthetics of the interior are matched in the clean modern jewelry that Greg and Nate handcraft. Spexton is also unique in that it creates jewelry that is masculine in design and catered towards men.

Penny Preville: Men often get intimidated walking around a jewelry store, and you can tell that Greg and Nate took this into consideration when designing their store layout. The loft, lounge-like decor creates a relaxed environment, which, no doubt, has made them successful with the male clientele.

Steve Samaras: Tapping into the celebrity market has allowed them to create an effective brand name. By utilizing alternative metals in their custom designs, they have created a template for success via the Internet. Their minimalistic model for interior design also matches their product design, which is very cool.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular