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Spexton -Judges Comments

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Clifford Pugh: Who knew Tulsa could be so hip? Spexton oozes cool, from the distinctive storefront with block-letter signage to an interior with exposed brick walls and original tin ceiling. Other cool features: A demonstration area where customers can see the work that goes into the handcrafted jewelry and an ad campaign featuring Oklahoma’s hunkiest guys.
 
Tim Malone: The design of this jewelry stores says the store is open for new business concepts and promises shoppers a very nontraditional approach to jewelry and fashion and style.

Michael Whiston: The aesthetics of the interior are matched in the clean modern jewelry that Greg and Nate handcraft. Spexton is also unique in that it creates jewelry that is masculine in design and catered towards men.

Penny Preville: Men often get intimidated walking around a jewelry store, and you can tell that Greg and Nate took this into consideration when designing their store layout. The loft, lounge-like decor creates a relaxed environment, which, no doubt, has made them successful with the male clientele.

Steve Samaras: Tapping into the celebrity market has allowed them to create an effective brand name. By utilizing alternative metals in their custom designs, they have created a template for success via the Internet. Their minimalistic model for interior design also matches their product design, which is very cool.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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