When connecting with your customers, nothing beats the human touch.
Use Account Based Marketing to stay connected with your best customers.
And be sure to use those Vegas shows to your PR advantage.
This is also a good time to get an independent appraisal of your inventory.
Professional follow-up is key to referrals and repeat purchases.
Tailor your messages to the recipient for best results.
The right CRM platform will grow not just immediate sales, but client loyalty as well.
Plus how to take advantage of competitors going out of business.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
You have more time than ever to train your staff.
Be sure to clean your entire inventory and props — correctly.
A PRESS RELEASE FROM Simon G called the brand’s booth at the SXSW Create & Cultivate event the “hottest stop at the conference.” The booth was...
Reconnect with past customers in order to cook up some new sales. In our store meetings, I often ask our employees as well as myself, “What...
The pre-election blip appears to have passed with the second straight month of sales gains being reported in our comparative sales data from stores across the...
I want to celebrate our democracy like everyone else when the new president is sworn in, but my wife wants us to keep a low profile....
Texts, notes and calls can boost sales by 18%. This article originally appeared in the June 2016 edition of INSTORE. FOR MOST STORES, the weakest area...
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