Selling bridal today requires more than just a dedicated showcase.
More jewelers are showing their creativity in building customized experiences for engagement-ring shoppers.
BEING A SMALL BUSINESS OWNER can necessitate looking foolish — such as when you tell your partners about your plan to let customers borrow replica diamond...
Marketing campaigns focus on custom design.
Bold, new store in Nashua embraces the future.
These 10 stores will be featured over the next year in INSTORE.
The little things can make a big difference. Our November lead story focused on ways jewelers can build sustainable practices and develop reliable supply chains. Such...
Jude DutilleDutille’s Jewelry Design Studio, Lebanon, NH An important lesson I’ve learned as a jeweler is that there is no such thing as standing still in...
EVER WONDERED WHAT YOUR customers really want to wear? Or what kind of advertising, exactly, would grab their attention? Philip Bosen, director of Von Bargen’s, wondered...
These stores made it to 100 — even 200. Here's what you can learn from them.
At this jeweler, it’s home and work, business and pleasure, wine and gems.
INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)