PART 1: This survey provides vital information on the preferences of today’s jewelry buyers.
The study reveals how online and social media platforms are key drivers when making purchase decisions.
The Plumb Club sponsored the survey of over 1,000 consumers.
The study, conducted by The Plumb Club, found that the biggest influence was retailer websites — even above family and friend recommendations.
Here’s how to translate your in-store experience to remote shoppers.
Service allows retailers to professionally auction goods from their customers.
The company sells in over 40 countries.
Jewelers who ignore the shifting retail landscape do so at their own peril.
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