Social Media Sensation

That Time Our Jeweler’s Bench Went Viral

Before the pandemic when we had an onsite third-generation bench jeweler, we modeled a local artist and used the hashtag, #WhatIsOnJoesBench … People came in from everywhere to say they needed a repair or a new handmade piece they saw on Joe’s bench! — Jill Keith, Enchanted Jewelry, Danielson, CT

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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