The Big Survey 2022: The Basics

66. In what state is your (main) store located?

67. Where is your store located by region?

68. How many stores do you operate?

1
88%
2
9%
3-5
3%
6 or more
0.5%

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69. Where is your (main) store located?

On a downtown street
33%
In its own free-standing building
28%
In a strip mall
24%
Office building/Business park
8%
In a lifestyle center
3%
Home studio
2%
In a mall
1.5%
On the Internet
0.5%
Other
1%

70. How would you describe the market where your store is located?

Big urban market
10%
Suburban outskirts of a big urban market
20%
Medium-sized city (250,000-1 million people)
17%
Small city (25,000 to 250,000)
30%
Country town (up to 25,000)
18%
Resort area
4%
Other (please specify)
1%

71. Which description of your business do you most closely identify with?

Full-service jeweler (offering repairs and other services)
79%
Jewelry retailer
9%
Custom design store
7%
By-appointment jeweler
4%
Pawn shop
1%
Online jeweler
0.5%
Other
0.5%

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72. Check the paid services offered by your store

Jewelry repairs
96%
Custom design
96%
Watch and clock repairs
60%
Other repairs (eyewear, iPad screens, etc)
15%
Engraving
70%
Appraisals
86%
Consignment
34%
Gold and other over-the-counter buying
72%

73. Which category most helps you stand out from your local competition?

Custom design
34%
Bridal
27%
General jewelry services
60%
Colored gemstones
5%
Fashion jewelry
5%
Estate
7%
Watches
4%
Gold buying/pawn services
2%
Other
2%

74. What is the total square footage of your (main) store?

1-999 sq feet
18%
1,000-1,499 sq feet
23%
1,500-1,999 sq feet
15%
2,000-2,999 sq feet
10%
3,000-3,499 sq feet
6%
3,500-3,999 sq feet
3%
4,000-5,000 sq feet
6%
More than 5,000 sq feet
9%
NA
1%

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