Connect with us

The Deboulle Salon

mm

Published

on

The Deboulle Salon, Dallas, TX

OWNERS: Karen and Dennis boulle; FOUNDED: 1983; AREA: 1,800 square feet; ADDRESS: 6821 Preston Road Dallas, Texas 75205; PHONE: 800-454-4367; URL:deboulle.com


KAREN AND DENNIS BOULLE have been in the jewelry business since 1983, when they decided that they wanted to deal with only the finest, most elegant jewelry. So it was no surprise that their nose for quality led them to this faux French villa, whose luxurious interiors are matched by its swanky façade.

How Long Have You Been At This Address?

We’ve been premier jewelers in Dallas for around 20 years, and we moved into this location in May this year about eight months ago. Before that, we had been searching for just the right place and we found it right here. Our old store was also on Preston Road, Dallas, a few miles down the road. That was 1,800 sq. ft.; this one is nearly 14,000 sq. ft.

Did You Adapt The Property? Was It Expensive?

We completely re-did the existing building. This actually used to be a one-story bank, and we gutted it and built a second story. New everything – floors, security, image, merchandise, presentation and separation of product – we totally started from scratch. It was a very expensive process, but it was worth every penny. We target top-end customers, and the store needed to be tops.

Advertisement

How Do You Use The Space?

Downstairs are our estate gallery, showroom floor, and living room area. Upstairs are the watch shop, jewelry design and repair shop, and business offices.

How Do Visitors Usually React To The Store?

People are amazed by the grandeur of the space, and they also love the warm, homey feeling the store has. We have a nice big fireplace, comfortable couches, and authentic furniture. It’s a comfortable place to shop, and customers enjoy spending time here.

PHOTO GALLERY (3 Images)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular