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The New Cool of Pearls … 2 Years Later

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When I recently reread a blog I wrote here several years ago, called “The New Cool of Pearls,” I was immediately struck by the realization that today’s trending pearl jewelry isn’t what I was referring to back in July ’13. Back then, when fashion had really just begun to adopt pearl jewelry into its wardrobes, cool pearl pieces were much about baroque shapes, different pearl colors, and June’s birthstone set in alternative metals.

Lorraine DePasque


Contributing writer for INSTORE and INDESIGN.
W

hen I recently reread a blog I wrote here several years ago, called “The New Cool of Pearls,” I was immediately struck by the realization that today’s trending pearl jewelry isn’t what I was referring to back in July ’13. Back then, when fashion had really just begun to adopt pearl jewelry into its wardrobes, cool pearl pieces were much about baroque shapes, different pearl colors, and June’s birthstone set in alternative metals.

Isn’t that still the case? Sure, but, more important, is that now pearl jewelry has been integrated into every on-trend jewelry classification. Make no mistake,it’s the pearl’s entrance into all categories that’s made the difference—integral to what’s making it unmistakably modern: two-stone rings, Y-necklaces, elongated pendants, bar necklaces, skinny open-ended stack bangles, beads and Eastern inspired designs, fringe motifs, negative space designs–and, of course, ear climbers, cuffs, and front-backs. Today, more pearl jewelry, too, is accented with black and brown diamonds—yes, in the same way that diamond, gemstone, and all-gold or platinum jewelry is.  

Truly, though, I shouldn’t have been surprised that the current definition of trendy pearl jewelry is quite different than a few years ago. After all, hasn’t almost everything made that kind of leap? And, look, we have had a front-row seat to the transition, haven’t we?

 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Fine Jewelry Design

The New Cool of Pearls … 2 Years Later

mm

Published

on

When I recently reread a blog I wrote here several years ago, called “The New Cool of Pearls,” I was immediately struck by the realization that today’s trending pearl jewelry isn’t what I was referring to back in July ’13. Back then, when fashion had really just begun to adopt pearl jewelry into its wardrobes, cool pearl pieces were much about baroque shapes, different pearl colors, and June’s birthstone set in alternative metals.

Lorraine DePasque


Contributing writer for INSTORE and INDESIGN.
W

hen I recently reread a blog I wrote here several years ago, called “The New Cool of Pearls,” I was immediately struck by the realization that today’s trending pearl jewelry isn’t what I was referring to back in July ’13. Back then, when fashion had really just begun to adopt pearl jewelry into its wardrobes, cool pearl pieces were much about baroque shapes, different pearl colors, and June’s birthstone set in alternative metals.

Isn’t that still the case? Sure, but, more important, is that now pearl jewelry has been integrated into every on-trend jewelry classification. Make no mistake,it’s the pearl’s entrance into all categories that’s made the difference—integral to what’s making it unmistakably modern: two-stone rings, Y-necklaces, elongated pendants, bar necklaces, skinny open-ended stack bangles, beads and Eastern inspired designs, fringe motifs, negative space designs–and, of course, ear climbers, cuffs, and front-backs. Today, more pearl jewelry, too, is accented with black and brown diamonds—yes, in the same way that diamond, gemstone, and all-gold or platinum jewelry is.  

Truly, though, I shouldn’t have been surprised that the current definition of trendy pearl jewelry is quite different than a few years ago. After all, hasn’t almost everything made that kind of leap? And, look, we have had a front-row seat to the transition, haven’t we?

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{igallery id=5533|cid=1535|pid=1|type=category|children=0|addlinks=0|tags=|limit=0}

For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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