Press Releases

The Plumb Club Announces New Website, Logo and Tagline

Group’s new tagline is “Educate, Innovate, Connect”.

Published

6 years ago

October 17, 2018

INSTORE Staff

(PRESS RELEASE) ENGLEWOOD, NJ – The Plumb Club has announced the launch of a new, completely redesigned website: PlumbClub.Com. The launch also marks the official transition to its new logo and tagline, “Educate, Innovate, Connect,” previewed during the 2018 Las Vegas Jewelry Market Week this past June.

The new website is the next step in the organization’s strategic plan, designed to expand The Plumb Club’s reach year-round, broaden its retail community, and positively impact the future of the fine jewelry industry.

“PlumbClub.Com is designed to be a portal into the many activities we have planned to help the jewelry retailer be successful. The site will serve as a hub, hosting news articles, research, webinars and trend data, to name a few highlights,” says Lawrence Hess, Executive Director. “Every retailer, no matter how large or small, will be able to find something that can be used to expand their business and knowledge.”

The new Plumb Club logo, which will be used in gold as the corporate symbol, and in their iconic purple for tradeshows and pavilions, includes the words “Educate, Innovate, Connect,” which are the three foundational pillars that will guide the Plumb Club’s strategy, marketing and focus for the future.

For information about The Plumb Club, contact Lawrence Hess, Executive Director, at 201-816-8881 or visit www.plumbclub.com

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”