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The Plumb Club’s December Podcasts Now Available

They focus on building relationships and trust with customers.

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(PRESS RELEASE) NEW YORK – The Plumb Club Podcasts for December have now been posted. This month, in preparation for planning for 2024, the podcasts feature two proven tactics that help build customer trust and consumer relationships. These podcasts are being provided by industry market leaders and esteemed Plumb Club Member companies. Both are filled with insights and tips to help retailers build relationships and potentially grow sales.

A Winning Formula: Email Marketing

Driving sales is often a result of the relationship a retailer is able to build with their customer. One effective way to build that relationship is with email marketing. In this podcast, Jan Bennett, head of marketing at Plumb Club Member, Shefi, discusses how this marketing tool can help build a loyal customer base, encourage repeat business, and drive foot traffic into the store. She provides email strategies, talks about timing of emails and ways to segment, as well as ideas on how to measure the tool’s effectiveness. Established in 1975, Shefi is widely recognized among retailers as a leading supplier of store programs and for having an exquisite array of fine jewelry products across a variety of categories.

The Sustainability Opportunity: Reaching a New Customer

The market for sustainable and responsibly sourced jewelry is growing thanks to younger consumers looking for retailers who share their values. This podcast, sponsored by W.R. Cobb Company, shares ways a retailer can make the most of this exciting opportunity to build trust, increase sales, and attract the new sustainability-minded consumer. Find out why sustainability is an exciting way for your company to stand apart from the competition and elevate your brand. W.R. Cobb Company has been a fundamental part of the jewelry industry since 1877 and offers a wide range inventory of bridal jewelry, loose certified diamonds, and marketing solutions available to jewelry retailers.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge, and actionable tips from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website here.

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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