These Are the Top Jewelry Brands of 2021, According to the Big Survey

GABRIEL & CO., STULLER and Allison-Kaufman remained the three most popular brands in independent jewelry stores, according to respondents to this year’s Big Survey. Hearts On Fire and Sylvie Collection remained strong as well, rounding out the top five brands. Simon G was one of the biggest upward movers this year, finishing in a tie for fifth with Sylvie Collection. But the biggest jump belonged to Lashbrook, which went from outside the top 20 in 2020 to number 9 in this year’s survey. Results are based on the responses of 353 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2021.”