Headlines

‘Thigh Gap’ Jewelry Website Takes Stand Against Controversial Trend

Published

9 years ago

March 29, 2016

INSTORE Staff

It was launched to fuel debate regarding “unrealistic social media body image portrayals.”

A website that poses as a fake online jewelry retailer is working to fight against a controversial social media phenomenon known as the “thigh gap,” or the space between the thighs that’s being praised as a look that women should strive to achieve, as The Inquisitr explains.

TGap Jewellery, at first glance, appears to be selling jewelry that’s designed to be worn in and around the thigh gap. But on the “About” page, there’s a link to another page that reveals the website’s actual intent of catalyzing a debate on “unrealistic social media body image portrayals.” It also contains educational information aimed at discouraging women from engaging in unhealthy dieting to achieve the look.

Angela Guarda, director of the Johns Hopkins eating disorders program, is quoted on the website, saying: “The bone structure defines whether you can have a thigh gap: the shape of the pelvic girdle and distance between the hipbones. Most women have narrow hips that even with little fat on their legs, there is no gap between their thighs.”

‘Thigh Gap’ Jewelry Website Takes Stand Against Controversial Trend

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”