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This Los Angeles Company Is Hooking Celebrities With Its 3D-Printed Jewelry

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The founder is merging unconventional materials with affordable price points.

Thanks to Jenny Wu, 3D-printed jewelry is gaining influence in fashion-forward circles, Refinery 29 writes. The pop culture website says that the jewelry made by her Los Angeles-based company, LACE, is earning the favor of celebrities like Carrie Underwood and Ingrid Nilsen, and is also growing more visible in the contemporary art scene as well as festivals. Pieces range from $50 to $1,200 and are crafted from “materials that typically aren’t in jewelry, including nylon and stainless steel, as well as premium materials such as silver and gold.” In this interview with the Harvard graduate, Wu offers a glimpse into her design process and explains the advantages of 3D printing versus traditional methods of manufacturing jewelry.

Read more at Refinery 29

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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