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Tiffany Strikes Deal to Sell Jewelry Via Online Fashion Retailer Net-A-Porter

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Net-A-Porter becomes only online site to sell Tiffany designs.

Tiffany & Co. will sell its jewelry on fashion retail site Net-A-Porter, the two companies announced. The release says that Tiffany jewelry will be made available on Net-A-Porter beginning April 27 for “a limited time,” and that the site will be the only authorized online retailer beyond Tiffany’s own channels to carry the luxury jeweler’s designs. An edited assortment of the Tiffany T collection will be the first designs made available.

In a statement announcing the deal, Philippe Galtie, senior vice president of international sales at Tiffany & Co, said: “Founded in New York, Tiffany has been a renowned house of luxury for 179 years, and brand collaborations with innovative businesses like Net-A-Porter help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are. With their recognized edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style.”

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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