If I Owned Archives

If I Owned

Experts and Celebrities Share Their Master Plans for Running Their Own Jewelry Stores

Celebrities, experts and even our own staff share their dreams of running a jewelry store.

If I Owned8 years ago

For Kathy Ireland, Owning a Jewelry Store Would Be About Honoring Mothers

I would begin by making certain that my store experience honored those customers who were my bread-and-butter, the ones you see day in and day out: the...
If I Owned8 years ago

Seth Godin on How He’d Run His Very Own Jewelry Store

Somewhere along the way, local jewelers got the memo: the plan is to be just like Tiffany’s, but a little cheaper, a lot more local. A...
If I Owned9 years ago

If Bob Phibbs Owned a Jewelry Store, He’d Think Like a Millennial

Baby Boomers grew up looking backwards. You have to look forward.
If I Owned10 years ago

Mary Lou Quinlan: If I Owned a Jewelry Store, I’d Listen for the Whole Truth

Women tell marketers Half Truths. A woman’s Half Truth, her reflex answer, is not the same as the Whole Truth of what she really believes and...
If I Owned10 years ago

If I Owned: Jen Hatmaker

I remember the first time I walked into Tiffany’s in Manhattan. I was on a girlcation with five of my best friends, and together we’d abandoned...
If I Owned10 years ago

If I Owned: Bryan Eisenberg

Some might think I would be crazy to open up a jewelry store in today’s competitive landscape. Many people said the same thing about Steve Jobs...
If I Owned10 years ago

If I Owned: David Kepron

This article originally appeared in the January 2015 edition of INDESIGN. I had been up late the night before. Preparing. This was going to be one...
If I Owned10 years ago

If I Owned a Jewelry Store: Paco Underhill

One of the great revolutions in selling to women came when Sephora opened its flagship store on the Champs Élysée in Paris in the 1990s. Women...
If I Owned11 years ago

Edward Swiderski, If I Owned A Jewelry Store, I’d Keep This Type of Millennial in Mind

Since proposing on The Bachelorette, I’ve become slightly distant from jewelry shopping. After all, it’s much easier to have Neil Lane give you five options, then...
If I Owned11 years ago

Erik Wahl Would Make His Jewelry Store Look Like a Film Set

A typical jewelry store experience is what I’d call logical. Linear. In more tangible terms, it’s lifeless. I walk in, and nothing about it engages...
If I Owned11 years ago

If I Owned A Jewelry Store: PJ Lynch

BY THE INDESIGN TEAM | Published in the September/October 2013 issue The Gem Shopping Network CEO performs magic on the traditional jewelry store model. As a...
If I Owned12 years ago

Martha Guidry: My Jewelry Store Wouldn’t Be Like All the Others

What always strikes me as odd about jewelry stores is how generic the experience is from store to store. When I go to Nordstrom, Macy’s and...
If I Owned12 years ago

If I Owned A Jewelry Store: Bob Phibbs

BY THE INDESIGN TEAM | Published in the May 2013 issue If I owned a jewelry store, I’d make sure to remove all barriers between the...
If I Owned12 years ago

If I Owned A Jewelry Store: James Moustafellos

If I Owned A Jewelry Store: James Moustafellos Associate director of the Center for Design + Innovation, business school professor and founder of EnA / Elements and...
If I Owned12 years ago

If I Owned A Jewelry Store: Michael Abrashoff

If I Owned A Jewelry Store: Michael Abrashoff Former U.S. Navy commander and best-selling author describes strategies for making your team the best in its market. BY...
If I Owned12 years ago

If I Owned A Jewelry Store: Andy Sernovitz

If I Owned A Jewelry Store: Andy Sernovitz Complexity expert and author wages war on bloated processes and shopping environment sameness. BY THE INDESIGN TEAM Published in...
If I Owned13 years ago

If I Owned A Jewelry Store: Stephen A. Wilson

If I Owned A Jewelry Store: Stephen A. Wilson Complexity expert and author wages war on bloated processes and shopping environment sameness. BY THE INDESIGN TEAM...
If I Owned13 years ago

If I Owned A Jewelry Store: Alan Gregerman

If I Owned A Jewelry Store: Alan Gregerman Alan Gregerman, Award-Winning Author and Innovation Consultant. BY THE INDESIGN TEAM Published in the May2012 issue Ispend most...
If I Owned13 years ago

If I Owned A Jewelry Store: Wayne Burkan

If I Owned A Jewelry Store: Wayne Burkan Wayne Burkan Change agent and author of Wide Angle Vision describes how “edge” customers could catapult your...

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If I Owned

Experts and Celebrities Share Their Master Plans for Running Their Own Jewelry Stores

For Kathy Ireland, Owning a Jewelry Store Would Be About Honoring Mothers

Seth Godin on How He’d Run His Very Own Jewelry Store

If Bob Phibbs Owned a Jewelry Store, He’d Think Like a Millennial

Mary Lou Quinlan: If I Owned a Jewelry Store, I’d Listen for the Whole Truth

If I Owned: Jen Hatmaker

If I Owned: Bryan Eisenberg

If I Owned: David Kepron

If I Owned a Jewelry Store: Paco Underhill

Edward Swiderski, If I Owned A Jewelry Store, I’d Keep This Type of Millennial in Mind

Erik Wahl Would Make His Jewelry Store Look Like a Film Set

If I Owned A Jewelry Store: PJ Lynch

Martha Guidry: My Jewelry Store Wouldn’t Be Like All the Others

If I Owned A Jewelry Store: Bob Phibbs

If I Owned A Jewelry Store: James Moustafellos

If I Owned A Jewelry Store: Michael Abrashoff

If I Owned A Jewelry Store: Andy Sernovitz

If I Owned A Jewelry Store: Stephen A. Wilson

If I Owned A Jewelry Store: Alan Gregerman

If I Owned A Jewelry Store: Wayne Burkan