(PRESS RELEASE) NEW YORK — Standard research shows that it costs approximately five times more to acquire new customers than to retain existing ones. Additionally, research underscores that a customer who is pleased with the products and services received is three times more likely to return again. For July, The Plumb Club podcasts focus on two product categories that help a retailer establish a meaningful relationship with a consumer and provide the retailer with the opportunity to build a loyal, repeat customer for many years.
Bridal and Anniversary: Your Gateway to a Customer for Life: Clienteling during the engagement ring sale is the key to ensuring repeat business. In this podcast, on behalf of Goldstar, the listener will receive helpful tips on how to create engagement ring customer experiences that lay the groundwork for the wedding band sale. Then, with the wedding date in hand, an anniversary ring, or other anniversary gifts are the pathway to creating a loyal customer for life.
Selling the Magic of Birthstones: For millennia, gemstones were valued as much for their power as for their beauty. In this podcast, on behalf of LALI Jewels, we explore the long and illustrious tradition of birthstones, their lore and significance, their popularity and how customers are wearing birthstones today. Helping customers make a meaningful connection to their birthstone can set a retailer up for a lifetime of gifting and collecting opportunities, thereby building repeat business with that customer.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab: https://plumbclub.com/resources/plumbclubpodcasts/
