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US Jewelry Sales Soared in May, Survey Finds

Sales were up 44.7 percent from May 2019.

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Jewelry sales were up 203.4 percent in May 2021 compared to the same month a year earlier, during the height of the COVID-19 pandemic, according to the latest Mastercard SpendingPulse report.

Sales were up 44.7 percent from May 2019.

Total U.S. retail sales, excluding automotive and gasoline, increased 12.2% year-over-year in May 2021, and 10.2 percent compared to May 2019. Online sales in May grew 1.1 percent and 94.8 percent respectively, compared to the same periods.

Mastercard SpendingPulse reports that May marked the eighth consecutive month of total retail sales growth, excluding automotive and gasoline.

Total U.S. retail sales are expected to grow 5.5 percent excluding automotive and gas during the critical July 15 through Sept. 6 back-to-school period compared to 2020. Compared to 2019, sales are expected to grow 6.7 percent.

Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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