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YOUR EMPLOYEES should be selling at least 10 times their pay, says jewelry store training expert Jimmy DeGroot.

No excuses.

But sometimes that’s easier said than done.

In the video below, he explains that there’s one surefire way to help them improve. It will boost your store’s cash flow and profitability, and it will help your employees to enjoy their work more.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy Degroot

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson

Here’s an approach for striking the right balance.

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HOW SHOULD YOU greet customers when they walk through the door?

The challenge is to be friendly but not come off as too salesy, says jewelry store training expert Jimmy DeGroot.

In this video, DeGroot and Brad Huisken offer an approach for striking the right balance.

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Jimmy Degroot

Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler

It’s better to embrace positivity.

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NEGATIVITY DOESN’T HELP anybody, and it’s best to get rid of thoughts, words and actions that bring people down, says jewelry store training expert Jimmy DeGroot.

In this video, DeGroot explains how to make a habit of embracing positivity.

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Jimmy Degroot

Video: How to Show Your Jewelry Customers That You Truly Care

Here are a few ideas for connecting with people.

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THE BEST SALESPEOPLE sincerely care about other people, says jewelry store training expert Jimmy DeGroot.

Assuming this describes you, don’t be afraid to show it. In this video, DeGroot borrows ideas from Jack Mitchell‘s Book Selling the Hug Your Customers Way and provides ideas for connecting with people.

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