Video: Here’s a Great Way to Use Personal Stories in Your Jewelry Marketing

ONE OF THE NICE THINGS about being an independent jeweler is that you build relationships with customers and hear a lot of stories.

When someone tells you about how a gift was given or received, take out your phone and ask if you can record it, advises Jimmy DeGroot.

Then you can put the video on social media and let people see what it’s like to do business with your store.

Watch the video: