Video: You Know a Lot About Jewelry. Here’s Why You Should Keep It to Yourself …

When you spend your days immersed in the jewelry business, it’s tempting to throw around a few terms of the trade.

But in most cases, using jargon won’t help you make the sale. In fact, it’s likely to alienate your customer, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot explains that your job isn’t to impress anyone, but to serve your customer’s needs and make a friend. Only in specific cases will using technical terms be helpful.