Always be the mood.
Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC
As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!
This article originally appeared in the April 2015 edition of INSTORE.