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What to Say When a Client Just Needs a Little Courage

Sometimes all it takes is a little push.

Published

8 years ago

April 26, 2018

INSTORE Staff Instore May 2018 Issue

What to Say When a Client Just Needs a Little Courage

“Go ahead, close your eyes and jump in.”

When to say it? To the young man who says he’s just not sure about an engagement ring purchase.

Why say it? They call it taking the leap for a reason: it requires courage and faith. And sometimes a little push from a friendly sales associate.

Source: Donna Burgess, Occasions Fine Jewelry, Midland, TX

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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