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Here’s How You Ask the Client to Buy as a Favor to You

It’s a fun way to share your enthusiasm for new jewelry.

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“Please save me from buying this for myself.”

When to say it? When showing a favorite new piece to a favorite old customer.

Why say it? It’s a fun way to share your enthusiasm for new jewelry while also implying the customer can afford this piece more than you can.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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