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Here’s How You Ask the Client to Buy as a Favor to You

It’s a fun way to share your enthusiasm for new jewelry.

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Here’s How You Ask the Client to Buy as a Favor to You

“Please save me from buying this for myself.”

When to say it? When showing a favorite new piece to a favorite old customer.

Why say it? It’s a fun way to share your enthusiasm for new jewelry while also implying the customer can afford this piece more than you can.

Source: INSTORE

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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