Connect with us

True Tales

When This Jeweler Decided to Start Charging to Measure Ring Sizes, He Wasn’t Counting on This Customer

Her story was too tragic to charge her.

mm

Published

on

When This Jeweler Decided to Start Charging to Measure Ring Sizes, He Wasn’t Counting on This Customer

Got tired of sizing people’s fingers so they could go buy a ring on the internet and decided to start charging for it. A few days later, I got a call from a young woman who said she needed to get her finger measured, and I said OK but I charge $50 for it. She didn’t hesitate and said that would be fine and she would be by shortly. When she finally came in, she sat on one of my benches in my store and starting looking at her hands. Then she started weeping and couldn’t stop. When I asked her what was wrong, she told me that she didn’t know which finger to measure because her fiancé had died and his mother wanted to have a ring made for her with his ashes in it. I gently suggested she use her right-hand ring finger, and she agreed. I measured her and then she pulled out her credit card. Needless to say, there was no way I could charge her after that! I just sent her on her way. So now I just refuse to measure fingers unless the rings are being purchased from me. — Daniel Spirer, Daniel R. Spirer Jewelers, Cambridge, MA

Advertisement

SPONSORED VIDEO

How Bailey’s Fine Jewelry Navigated a Store Closing With Confidence

After 15 years in Raleigh’s Crabtree location, Bailey’s Fine Jewelry president Trey Bailey faced a challenging decision: how to close a store while preserving both financial strength and the brand’s reputation. The answer was Wilkerson. “They understood both the emotional and financial sides,” Bailey explains. The results? Significant inventory reduction with professionalism throughout. “They don’t just run a sale—they help close a chapter in the best way possible.” Watch Bailey share his experience.

Promoted Headlines

Advertisement

Advertisement

SUBSCRIBE
INSTORE Bulletins
BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Advertisement

Most Popular