(PRESS RELEASE) SAN FRANCISCO, CA – Yael Designs is debuting the Toi & Moi Collection of gemstone jewelry that explores the idea of unity.
The collection features rings, bangles and chokers set in 18k white and rose gold with diamonds and gemstones that include opals, morganites, blue zircons, tanzanites, fire opals, tourmalines, rubellites and emeralds. Each piece presents a complementary pair of shapes and colors, either with two different types of gemstones or with a gemstone and diamonds.
“Toi & Moi is about how beautiful it can be when two people with different personalities can be together, while still keeping their individuality,” said Yael founder and CEO Yehouda Saketkhou. “Colors are like personalities. By themselves, they have one look, but pair them with another color and they acquire a new hue and new meaning.”
The collection follows on the heels of Yael’s patented campaign “What’s Your Color?” which engages with customers by asking them to identify with a color.
“Today, brands are so focused on telling their story that they often forget to listen to their customers’ story,” said Saketkhou. “Asking someone ‘What’s your color?’ can evoke a childhood memory, a strong emotional association, a fashion choice, or simply their favorite color. Either way, there is always a story behind it and hearing that story allows us to connect with our customers on a deeply personal level.”
Toi & Moi Collection ranges from $3,800 to $13,200. It will debut at JCK Luxury on May 30 and will be available in stores around the country starting this summer. See the collection here.
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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
