Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

150,000 TIMES RARER than diamond, 1,000 times more valuable than gold … and they gave me a name that sounded like something on 7-11’s menu. Sheesh! Thankfully, the CIBJO recommends you use a much more prosaic appellation, although it’s not uncommon for many traders to casually refer to me as “scarlet emerald” in a nod to my illustrious cousin. In gem-grade quality, I can be found at only one place: Utah’s Wah Wah Mountains, a delightful wilderness where convenience stores are nearly as hard to find as I am.

Who am I?