Press Releases

Silpada Launches E-Commerce Site Under New Management

Published

7 years ago

November 23, 2016

INSTORE Staff

(Press Release) Following its recent acquisition by Berkshire Hathaway’s Richline Group, Silpada has announced the launch of its new e-commerce site in time for Black Friday.

The new website focuses on Silpada’s sterling silver jewelry in a direct-to-consumer model.

“We could not be more excited about this launch,” said Matt Nichols, senior vice president of Richline’s digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs.

“These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

At launch, Silpada will unveil 40 new designs. In addition to the new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices.

As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop” for legacy designs.

“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives,” said Mark Hanna, Richline Group’s chief marketing officer. “Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”