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2018 Cool Store Winner Reveals What It Takes to Win

Julie Ettinger says the key to “cool” is passion.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Wilkerson Testimonials

GOB Sales are Emotional — Here’s How to Stay on Track!

When Moyer Jewelers of State College, PA, decided to close its doors, Wilkerson was there to “keep the train moving forward.” With dedicated professionals and incomparable selling skills, the Wilkerson experience was one that third-generation jeweler Lori Moyer would recommend to any of her peers. “They really cared about our success at the end of the event. I recommend them highly.”

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California Boutique Owner Connects With Women Who Love To Shop as Much as She Does

Curated collection appeals to self-purchasers.

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Store Owner Finds Creative Spark Through Fashion, People and The Materials Themselves

She studied painting, graphic design and art history before landing on metalsmithing.

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Father-Daughter Team Thrives on Creativity in Ottawa

At Goldart Jewellery Studio, custom design is personal.

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