I Do At Last
2021 is a year of long-delayed celebrations, and Stuller’s new
ly released bridal catalog, Bridal 2021-2022, has all the wedding-related jewelry you need to help your customers’ dreams come true. The volume offers more than 800 new styles from engagement rings to anniversary bands and even includes educational materials and visual imagery. stuller.com/bridalcatalog
Watches to Watch
Bulova‘s YouTube Collector Series explores the brand’s heritage through interviews with collectors, experts and historians. Hosted by Michael Benavente, Bulova’s U.S. managing director, the 10-episode series covers both history and current events for an insightful peek into the watchmaking world. bulova.com
Distinctive Diamonds
ALROSA has introduced a groundbreaking diamond tracing technology that uses non-invasive laser marking. The laser nanomark is imprinted inside a diamond’s crystal lattice. The mark is invisible without a scanner and cannot be destroyed or polished off. The mark distinguishes ALROSA’s diamonds from other stones. eng.alrosa.ru
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Easy Insurance
GemFind Digital Solutions and BriteCo, the innovative jewelry appraisal and insurance provider, have released a new instant Insurance Quote Shopify App for GemFind members and BriteCo jeweler partners. Customers simply need to click a checkbox during checkout and will then receive an instant quote for an insurance policy directly from BriteCo. brite.co
Back to School
Diamond Council of America (DCA) has received a $25,000 grant from the Gemological Institute of America (GIA) to provide scholarships to DCA graduates to enroll in GIA online distance education courses. The scholarships are open to DCA members who meet certain qualifications; applications will be accepted through Dec. 31. diamondcouncil.org
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
