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Stuller Releases New Bridal Catalog and More October Service News

The volume offers more than 800 new styles from engagement rings to anniversary bands.




Stuller Releases New Bridal Catalog and More October Service News

I Do At Last

2021 is a year of long-delayed celebrations, and Stuller’s new

ly released bridal catalog, Bridal 2021-2022, has all the wedding-related jewelry you need to help your customers’ dreams come true. The volume offers more than 800 new styles from engagement rings to anniversary bands and even includes educational materials and visual imagery.

Watches to Watch

Bulova‘s YouTube Collector Series explores the brand’s heritage through interviews with collectors, experts and historians. Hosted by Michael Benavente, Bulova’s U.S. managing director, the 10-episode series covers both history and current events for an insightful peek into the watchmaking world.

Distinctive Diamonds

ALROSA has introduced a groundbreaking diamond tracing technology that uses non-invasive laser marking. The laser nanomark is imprinted inside a diamond’s crystal lattice. The mark is invisible without a scanner and cannot be destroyed or polished off. The mark distinguishes ALROSA’s diamonds from other stones.


Easy Insurance

GemFind Digital Solutions and BriteCo, the innovative jewelry appraisal and insurance provider, have released a new instant Insurance Quote Shopify App for GemFind members and BriteCo jeweler partners. Customers simply need to click a checkbox during checkout and will then receive an instant quote for an insurance policy directly from BriteCo.

Back to School

Diamond Council of America (DCA) has received a $25,000 grant from the Gemological Institute of America (GIA) to provide scholarships to DCA graduates to enroll in GIA online distance education courses. The scholarships are open to DCA members who meet certain qualifications; applications will be accepted through Dec. 31.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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