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How to Make the Most of Your Bridal Season Sales Opportunities

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The bridal selling season for jewelry starts April 16. Are you ready to maximize your sales opportunities? In this extended webinar, legendary jewelry sales trainer Shane Decker talks about how to close more sales while also creating clients for life. His presentation includes:

  • Romancing the reason the client came in
  • The “absolutes” of selling
  • Relationship- and selling-specific questions
  • Value-added romancing
  • Closing the sale

Don’t miss your chance to learn these powerful techniques, all delivered in the motivational manner that Shane is famous for! With an introduction and Q&A by Trace Shelton, editor-in-chief of INSTORE.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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