Weekly Spiffs

Weekly Spiff: The Big Drawing

Staff earn raffle tickets for hitting sales goals. More hustle, more chances to win.

Published

19 seconds ago

January 31, 2026

INSTORE Staff

Try a raffle to add excitement to this week’s sales. IMAGE: GENERATED BY GOOGLE NANO BANANA

The Big Drawing

TURN YOUR SALES FLOOR into a lottery. Staff earn raffle tickets throughout the week by hitting specific goals, then cash them in at a big end-of-week drawing.

Create a board listing specific sales goals: minimum daily sales, average sale amount, sales per hour, items per ticket, individual sales over a certain dollar amount.
Assign a number of raffle tickets to each goal. Harder goals earn more tickets.
Buy raffle-style tickets at a party store. Staff keep one half; the other goes into the drum.
Post a leaderboard showing who’s earned the most tickets.
Hold the drawing after closing. First ticket drawn wins a small prize, with prizes increasing until the grand prize on the final draw.

What this encourages: This spiff rewards multiple positive behaviors at once — not just total sales, but also average ticket size, add-ons, and consistency. The element of chance keeps it exciting, and even newer salespeople have a shot at winning if they hustle for tickets.

DISCLAIMER: Spiffs are not appropriate for every store, but can add a sense of excitement to the sales process for some. Will it work? It depends on your store, and it depends on your staff. If you haven’t tried these types of contests, give it a try and see what happens. But if you do try it, make a big deal of it. These work way better when they’re an exciting, shared experience.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

click to Comment(Comment)

Don't Miss

Weekly Spiff: Pass the $50

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."