Tip Sheet

You Tried It: The Return of Elvis

One jeweler tries a promotion suggested in INSTORE that featured the “King of Rock n’ Roll”.

Published

14 years ago

February 4, 2010

INSTORE Staff Instore February 2010 Issue

You Tried It: The Return of Elvis

INSPIRED by the December issue which suggested commemorating Elvis Presley’s 75th birthday in the Retailer’s Planning Calendar, Garcia & Co. of Farmington, NM, hosted an Elvis event in January. (We figure that photo of Eileen Alexanian, owner of Diamonds ‘n Dunes in Kitty Hawk, NC, dressed as “Felvis” — female + Elvis — on page 57 had to have played a part as well.)

“Being a huge Elvis fan myself, we put together a ‘Love Me Tender’ bridal event to honor the King’s 75th Birthday,” says Mark A. Garcia. “Staff is ‘all shook up’ and ready to rock!”

The store produced a newspaper ad (pictured) and a radio spot. “Besides the advertising, we’ve got life-size talking Elvis cut-outs in the store,” Garcia says. “Radio stations have jumped all over doing Elvis trivia contests and promos for us, and everyone that comes in gets a pair of Elvis sunglasses!”

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”