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A. Jaffe Unveils Modern Royals Jewelry Collection, Partners with Charity

The collection celebrates the strength and style of female royalty icons.

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(PRESS RELEASE) NEW YORK — A.JAFFE, a bridal jewelry company established in 1892 that is known for heritage, artisanal quality, signature quilted interior and white-glove customization services, announces that it will debut a new jewelry collection, the Modern Royals, at the upcoming trade shows in Las Vegas. In addition, the brand has aligned with charity organization Beautiful Self for an empowerment campaign.

The Modern Royals celebrates the strength and sought-after style of our favorite female royalty icons, and presents unprecedented innovation and customization options. Offering up to five different points of customization – crown color, quilt color, head shape, head size and shank style – there are countless options available within Modern Royals, making each ring as unique as the woman who wears it. The Modern Royals designs are ideal for the confident woman who knows exactly what she wants, and will break through any boundaries to get it.

The collection will have an introductory launch in the Jewels in Paradise boutique inside the Ritz Carlton in Aruba and will roll out to other luxury doors nationwide later this year.

“The Modern Royals collection launch is exciting for the A.JAFFE brand, as it shows the full range of manufacturing expertise that our company is known for,” said Sumay Bhansali, CEO of A.JAFFE. “Each piece in the Modern Royals collection is an intricate assembly of up to five separately crafted jewels. This creation allows for a combination of multi-color 18k golds (white gold with subtle rose gold), as well as the fusion of platinum and 18k yellow gold. Modern Royals is a collection of truly unique engagement rings, each of which is as special as its recipient.”

Continuing with this theme of celebrating strong women, A.JAFFE also announces its partnership with the charity Beautiful Self to empower breast cancer survivors. Beautiful Self was founded by photographer Michele Bonacorte and beauty expert/survivor Jillian Veran Rezo, as a unique life-changing formula and platform that peels back the layers of insecurity breast cancer leaves behind.

The two companies are united in the belief that a woman’s positive state is a crucial element to how she contributes to the world around her. A.JAFFE partners with Beautiful Self to produce a video diary for a survivor, launching in late May at the Las Vegas trade shows, which gives a glimpse into a woman’s victory over breast cancer. The collaborative video, highlighting the Beautiful Self glamorous experience, will be followed by a special social media campaign where fans can further engage with and support the survivors, and win a MAPS by A.JAFFE necklace.

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Earlier in 2019 A.JAFFE acquired a stake in Fire & Ice Diamonds. Fire & Ice natural diamonds are more brilliant than other Excellent and Ideal cut diamonds, verified scientifically by the American Gem Society Laboratory (AGSL).

For more information, contact Alex Dickerson of Le Brain at alex@lebrain.com.

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Diamond Empowerment Fund Now Doing Business As Diamonds Do Good

The change will be celebrated at DDG’s signature event June 1 in Las Vegas.

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(PRESS RELEASE) NEW YORK – Seizing on the simplicity, significance and resonance of its “Diamonds Do Good” tagline, the Diamond Empowerment Fund announced that it will evolve its business name to Diamonds Do Good. In keeping with the change, the non-profit organization has reimagined its logo and will be doing the same to its signature Las Vegas event held on the eve of the opening of the JCK Show.

Inspired by Nelson Mandela in 2007, over the past 12+ years the Diamond Empowerment Fund’s mission has supported programs that develop and empower people in diamond communities around the world. In recent years, its mission expanded to exemplify and tell the stories of the good that natural diamonds do for people in the communities where they’re mined, cut, polished, and sold. Those stories have resonated with consumers and the trade alike: consumers have a better image of the natural diamond industry, and are more interested in purchasing a natural diamond after reading the ‘do good’ stories hosted on diamondsdogood.com. Likewise, members of the industry now identify their own sustainability programs under the ‘do good’ banner and use #diamondsdogood in their social media outreach, further building on the message and ensuring that diamonds continue to be a source of sustained economic development around the world.

Having created and trademarked the Diamonds Do Good name in 2014, the organization will now identify itself under this moniker moving forward, and has rebranded itself with a fresh, new look to mark this evolution. It will be celebrated at DDG’s signature event June 1 in Las Vegas, as a reimagined evening and experience that draws the industry’s top global leaders.

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Bangkok Gems & Jewelry Fair to Be back in February 2020

Respond by February 14th, 2019 to get special free privilege for Trade Missions.

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(PRESS RELEASE) Apart from showcasing extravagant collections of jewelry and offering an international trading platform twice a year, the Bangkok Gems & Jewelry Fair has become a place where trust is established, and where business partners have turned into friends from long years of trading.

With quality products from manufacturers, traders and designers, lasting relations could be enhanced at the 65th edition of the Bangkok Gems and Jewelry Fair from February 25 to 29, 2020 in Bangkok, Thailand.

For the pre-registration form, click here. Email the form back at ttclausa@att.net or FAX: 323 466 1559.

Respond by February 14th, 2019 to get special free privilege for Trade Missions.

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Jewelers Mutual Donates $500,000 to Three Organizations in Charitable Campaign for 2019

The amounts donated to these organizations were based on votes by the company’s personal jewelry policyholders.

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(PRESS RELEASE) NEENAH, WI — In honor of Giving Tuesday, Jewelers Mutual Group announced the culmination of its charitable campaign for 2019, resulting in $500,000 in donations to three deserving organizations. Funds were distributed this week to Feeding America, the Kids In Need Foundation and Special Olympics. The amounts donated to these organizations were based on votes by the company’s personal jewelry policyholders.

“It is important to have our policyholders be a part of our give back efforts because we share a mutual passion to help others in need. By encouraging them to vote, they made their voices heard, and were able to support the causes they are passionate about,” said Scott Murphy, Jewelers Mutual president and CEO. “Together, we really can do more, and we’re thrilled with the interest, engagement and the results this campaign has received both locally and on a national level.”

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More than 40,000 votes were made by Jewelers Mutual policyholders during the five-month voting period. Based on policyholder votes, Feeding America received $178,300, Kids In Need Foundation received $169,500, and Special Olympics received $147,200. Donations will also be made to Canadian organizations with similar missions.

How policyholders’ votes and corresponding Jewelers Mutual donations impacted the three organizations:

  • Feeding America
    The donation of $178,300 helps provide at least 1,783,000 meals.*
  • Kids In Need Foundation
    The donation of $169,395 supplies over 820 classrooms and 21,000 under-served students with supplies and resources. Additionally, Jewelers Mutual became the first national sponsor of GiftATeacher.org, a program which funds and provides enough school supplies to supply an entire classroom for a full semester.
  • Special Olympics
    The donation of $147,200 by Jewelers Mutual helped train approximately 2,450 Special Olympics athletes and provide a significant and life changing impact for individuals with intellectual disabilities.

Jewelers Mutual encourages and supports its employees to be socially responsible and involved in their community. In addition to the dollars being donated, employees volunteered their time to assist all three organizations in 2019– sorting meals and stocking food for Feeding America Eastern Wisconsin, a member of the Feeding America network; taking part in the Polar Plunge for Special Olympics; and, packing and distributing 2,000 backpacks for the Kids In Need Foundation.

Jewelers Mutual looks forward to continuing its philanthropic pursuits in 2020 to support charitable organizations important to its employees and policyholders. For more information on how Jewelers Mutual gives back, visit JewelersMutual.com/social-responsibility and check out this video and infographic highlighting the past year.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

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