- Shy Creation because of the price point, especially after customers already spent a lot throughout the holiday season. Sylvie Jewelry mountings for Valentine’s Day proposals. Lots of gold vermeil. Lafonn because of great quality at a low price point. — Daniela Balzano, Water Street Jewelers, Guilford, CT
Top-selling jewelry brands in January
Stuller (4), Gabriel & Co. (3), Vahan (3), Allison-Kaufman (2), Carla Corp. (2), Heera Moti (2), IDD (2), Lafonn (2), Sylvie Jewelry (2)
*Brands mentioned by at least two of 107 respondents.
- Complete engagement rings by Craft Lab. Custom semi-mounts by Shah Luxury. Larger lab-grown diamonds by GN Diamond. — Dan Levinson, Ellis Jewelers, Concord, NC
- Lab-grown diamonds are still rocking with our bridal partners, Zeghani and Gabriel & Co.. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
- Samuel B is doing nicely for us. We’re also doing great with loose diamonds from Pluczenic and we had some great sales success with AG Color. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
- Diamond jewelry including diamond eternity bands from Ava Couture. Why sell only the top when you can sell all the way around! — Jon Walp, Long Jewelers, Virginia Beach, VA
- Diamonds by the inch, necklace and bracelets. Stackable rings in gold. Lab-grown studs. Aurelie Gi. — Laurie Langdon-Gerber, Elisa Ilana Jewelry, Omaha, NE
- Hinged bangle bracelets did well. From plain ones to stone encrusted ones, they all met favor. Especially the wider flat styles. — Alex Weil, Martin’s Jewelry, Torrance, CA
- A. Jaffe engagement rings and wedding bands, Sylvie Jewelry engagement rings and wedding bands, lab-created engagement rings. — Nate Auerbach, Mark Allen Jewelers, Santa Rosa, CA
- IDD bridal has been a good bread-and-butter line for us with great price points. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
- Gabriel & Co. because they market like hell to our customers … that’s a pro and a con. — Alta Fernandes, Vail Creek Jewelry Designs, Turlock, CA
- We are a diamond/bridal company, so that is always our big sellers. This year, we had a men’s wedding band event and did very well. Most of those sold were Lashbrook. — Jim Carroll, Rogers Jewelry, Modesto, CA
- Repairs, lab-grown diamonds, Allison-Kaufman and Stuller. — Edwin Menk, E.L. Menk Jewelers, Brainerd, MN
Monthly SALES Survey
How Were Sales Last Month Compared to January 2023?
WAY UP 25% OR MORE: 13%
UP: 23%
SAME: 34%
DOWN: 20%
WAY DOWN 25% OR MORE: 10%
Total Brain Squad Responses: 149
- Adjustable gold chains. Great add-on and customers are loving the options to customize lengths. Metal Marketplace is my favorite. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
- Nancy B and Carla are beautifully made, easy-to-sell styles with amazing customer service. — Caitlyn Wilkinson, Renaissance Fine Jewelry, Brattleboro, VT
- ArtCarved bridal. Rembrandt Charms. Carla earrings. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
- Our January was filled with custom lab-grown diamond engagement rings and restyling projects. Our custom boxes are filled! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
- Lafonn, Ashi, Heera Moti, Quality Gold, Stuller. — Diana Cooper, Parks Diamond Jewelers, Texarkana, TX
- Natural diamond jewelry … in yellow gold! — Ila Manner Schulman, Golddiggers, Block Island, RI
- We sold garnet jewelry as January’s birthstone, diamond pendants for anniversaries, and have had great watch sales from customers who are tired of the interruptions from Apple Watches! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
