Gem Quiz

A Rare But Shy Beauty, I Prefer the Shadows to the Bright Lights

It doesn’t help that I’m typically too soft for jewelry, but collectors adore me. Who am I?

Published

10 months ago

December 3, 2023

INSTORE Staff

A Rare But Shy Beauty, I Prefer the Shadows to the Bright Lights

I AM A SENSITIVE soul, too soft to be worn for jewelry and highly averse to light. If I were a French writer, I would have spent my life lying in bed, thinking existential thoughts. But as a much-sought-after collector’s gemstone, I am more likely to be found in a felt-lined tray at Tucson or the mineral section of a museum. Pull back the wraps and my ruby-colored beauty and metallic luster will be revealed. But cover me up quickly or my silver-driven dark side soon begins to take over.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”