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I’m Green, I’m Rare, I… Have a Small Footprint…

Sometimes size matters. Who am I?

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I’m Green, I’m Rare, I… Have a Small Footprint…

I AM THE ONLY true chromium garnet, with all the gorgeous green trappings which that entails. Yet, I am far less likely to be used in jewelry than my better-known green cousins like tsavorite and demantoid. The reason? It’s a size issue; my crystals are too small to be faceted into gemstones. The result is a drusy moss-like look that can bring life to a pendant but not much more. I was named after one of the founding fathers of Russian mineralogy following my discovery in the Urals in 1830.

Who am I?

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After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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