Salute to Service
I think there is a lesson to be learned concerning the personal service that makes our industry stand apart. With big box retailers like Target and Nordstrom looking to go smaller with less inventory and more personal service, it seems they also see the value of what we jewelers have been doing all along. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
MOTIVATIONAL MAG
With such a busy schedule juggling customers, inventory, employees and bench time, INSTORE has become my go-to brainstorm! It keeps me current and motivated! — Linda McEathron, Design House, Waco, TX
LIFE IN THE FAST LANE
Keeping up with the changes in advertising on social media, trying to strategize my brand management and relying on more independent contractors is a full-time job! Using the Internet to my advantage is requiring me to run ahead and keep reading all the time. Everything is so fast that I am trying to keep up and stay on top without running out of breath! — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX
BEEN GREEN FOR YEARS
Good conscientious jewelers have been recycling for years. We went green ages ago. What other industry has done as much with their resources to recycle their product? Timber? Petroleum? Electric? Automotive? Very little jewelry or jewelry waste is left unrecycled. If you’re foolish enough to be throwing away your polishing dust, bench or floor sweeps, I will happily clean your store … for free! — Denise Oros, Linnea Jewelers, La Grange, IL