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Zen Jeweler: A Simple Matter of Context

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15 years ago

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AS A STUNT, The Washington Post asked world-acclaimed violinist Joshua Bell to play his Stradiva-rius during rush-hour in a Metro subway station. Here’s what happened: 

He played for 45 minutes. Six people stopped to listen (out of nearly 1,100). He made $32 and change. The Post article talks about context and framing and how we have no more time for beauty. The article has led me to ask a question. 

When people enter your store, can they see and feel that you are a concert hall, acoustically perfect? Does everything (from the lighting to the length of time the concert goes on before you pause for intermission) work together to show off the musicians, the dancers, and the works of art you wish them to appreciate? 

Taken out of context, Joshua Bell is just another street musician. But get the context right and he is something extraordinary. Look with a critical eye at every single facet of your store. Get the frames and the context right, and your works of art will be pre-sold.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Zen Jeweler: A Simple Matter of Context

mm

Published

15 years ago

on

AS A STUNT, The Washington Post asked world-acclaimed violinist Joshua Bell to play his Stradiva-rius during rush-hour in a Metro subway station. Here’s what happened: 

He played for 45 minutes. Six people stopped to listen (out of nearly 1,100). He made $32 and change. The Post article talks about context and framing and how we have no more time for beauty. The article has led me to ask a question. 

When people enter your store, can they see and feel that you are a concert hall, acoustically perfect? Does everything (from the lighting to the length of time the concert goes on before you pause for intermission) work together to show off the musicians, the dancers, and the works of art you wish them to appreciate? 

Taken out of context, Joshua Bell is just another street musician. But get the context right and he is something extraordinary. Look with a critical eye at every single facet of your store. Get the frames and the context right, and your works of art will be pre-sold.

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Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular