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Zen Jeweler: A Simple Matter of Context

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AS A STUNT, The Washington Post asked world-acclaimed violinist Joshua Bell to play his Stradiva-rius during rush-hour in a Metro subway station. Here’s what happened: 

He played for 45 minutes. Six people stopped to listen (out of nearly 1,100). He made $32 and change. The Post article talks about context and framing and how we have no more time for beauty. The article has led me to ask a question. 

When people enter your store, can they see and feel that you are a concert hall, acoustically perfect? Does everything (from the lighting to the length of time the concert goes on before you pause for intermission) work together to show off the musicians, the dancers, and the works of art you wish them to appreciate? 

Taken out of context, Joshua Bell is just another street musician. But get the context right and he is something extraordinary. Look with a critical eye at every single facet of your store. Get the frames and the context right, and your works of art will be pre-sold.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Zen Jeweler: A Simple Matter of Context

mm

Published

on

AS A STUNT, The Washington Post asked world-acclaimed violinist Joshua Bell to play his Stradiva-rius during rush-hour in a Metro subway station. Here’s what happened: 

He played for 45 minutes. Six people stopped to listen (out of nearly 1,100). He made $32 and change. The Post article talks about context and framing and how we have no more time for beauty. The article has led me to ask a question. 

When people enter your store, can they see and feel that you are a concert hall, acoustically perfect? Does everything (from the lighting to the length of time the concert goes on before you pause for intermission) work together to show off the musicians, the dancers, and the works of art you wish them to appreciate? 

Taken out of context, Joshua Bell is just another street musician. But get the context right and he is something extraordinary. Look with a critical eye at every single facet of your store. Get the frames and the context right, and your works of art will be pre-sold.

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular