A Single Decision Changed Everything for This Jewelry Store

In the jewelry business, it’s easy to get “stuck” at a certain level of sales.

So how do you break through whatever barrier is limiting your growth?

To answer this question, jewelry marketing specialist Jimmy DeGroot tells the story of two businesses. One is struggling to cross the $1-million-a-year mark, while the other is thriving with consistently higher sales.

The difference? The owners of the fast-growing store made the decision to change.

In this clip, DeGroot explains that the “decision to do” is crucial to success.